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be ethical.

stay ethical.

reward ethical.



Our ongoing goal is to design and build innovative tools that bring you and our planet mutual benefit.

We are dedicated to supporting ethical initiatives and causes whilst providing common platforms and communities to enable our members to make a difference and get rewarded. 



Conscious Consumer. Our card rewards your efforts towards being the change we wish to see in the world. By signing up today you can start to enjoy exclusive offers and access to ethical products, cruelty free food, well-being workshops, events and so much more. 

Subject to availability







Body & Soul





Be ethical. With Tru it's easy, our card give you exclusive access and discount on those things veggie, sustainable and plant based.

Tru Talk

Tru Talk. We love engaging with like minded ethical minds and faces by hosting regular open forums and events whereby we talk about whats happening ethically, what isn't and what we as a community can do about it.

Coming 2019

Want to join the discussion? Subscribe for updates.



Each year Tru evolves into Tru Expo and opens it's doors to it's community and other ethically minded people and businesses to connect, share and engage on topics regarding social-ethical impact.

Throughout the exhibition you can expect to hear from a range of speakers, entertainment and an exciting range of exhibitors lined up.

During the event we will be announcing and handing out to the winners of the Tru Award for their efforts towards enabling ethical impact, change and acknowledgement.


Coming 2019

Tru awards are an accolade of achievement, a veritable endorsement of success in ethical business and practice offering exceptional opportunities as well as increasing your credibility and standing in the eyes of your peers and your customers.


These awards are made up of 5 categories that allow any pro ethical business to enter and are as follows.


Most Ethical Start up, Most Sustainable Products, Best Plant Based Food, Win With Well-being, Innovative Impact, Best Non Profit.

All entries are judged by up to 4 of our panel judges. If you want your business to shine, this is the best possible way to hit the spotlight.

Feel passionate enough to nominate or vote for your favourite ethically minded business? All you need to do is email us your nominee with the reasons why to

The Truprint Group

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"In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed."


- Charles Darwin

Photo by Brandi Redd

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