“Our task must be to free ourselves... by widening our circle of compassion to embrace all living creatures and the whole of nature and its beauty." 

- Albert Einstein 

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We're a not-for-profit initiative that advocates for those topics that matter, whilst also helping to build a more balanced, informed and conscientious society for the future.

Supporting topics such as; sustainability, science, sentience, nature, environment, health, nutrition, mental health, mindfulness and more.

We are supported by a close-knit team of passionate volunteers helping change tomorrow.

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Our Journalism is an transparent tool with the aim to  aid our individual right to self-determination and choice, and enable everyone to become informed on the collective needs of our time.

Our philosophy is much bigger than just talking about socio-ethical issues though, our ongoing goal is to create innovative tools and frameworks that support people, the planet and animals alike.

In recent times, we have faced challenges unlike any in recorded human history, and as a collective are now faced with humanity's cumulative mistakes inherited from many generations.

The time for change is now. It is now time to acknowledge and adapt to a better, fairer and more sustainable way of living.

We are taking action to support people, the planet and animals alike. We want to help secure their rights, represent their interests and obtain services to meet their needs.


We are dedicated to socio-ethical innovation, advocacy and action in order to start meeting the needs of the present, and to secure the aspirations of our future.

Since 2017 our volunteers and members of Tru. have helped our vision come a step closer to realisation.


Today, you can offer assistance in helping us achieve this by becoming an advocate today.


Editor | Euan Cook

Deputy Editor | Jonny Rogers

Our mission is to inform and innovate society.

All proceeds generated go towards not-for-profit projects and initiatives

Our projects and initiatives are designed with you and the planet in mind.