The Ethical Initiative

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“Our task must be to free ourselves... by widening our circle of compassion to embrace all living creatures and the whole of nature and its beauty."

- Albert Einstein

About

We're a not-for-profit initiative advocating for topics that matter whilst innovating wider socio-ethical impact, planetary change and acknowledgement.

Supporting topics such as; sustainability, science, sentience, nature, environment, health, nutrition, mental health, mindfulness and more.

We are supported by a close-knit team of passionate volunteers helping change tomorrow.

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Journalism

Advocacy

Our Journalism offers a balanced perspective on the world around us, with the aim to aid our individual right to self-determination and choice, and enable everyone to become educated on how to work towards a fairer and more socio-ethically conscious society.

Our philosophy is much bigger than just talking about socio-ethical issues though, our ongoing goal is to create innovative tools and frameworks that support people, the planet and animals alike.

In recent times, we have faced challenges unlike any in recorded human history, and as a collective are now faced with humanity's cumulative mistakes inherited from many generations.

The time for change is now. It is now time to acknowledge and adapt to a better, fairer and more sustainable way of living.

We are taking action to support people, the planet and animals alike. We want to help secure their rights, represent their interests and obtain services to meet their needs.

Initiative

We are dedicated to innovating socio-ethical advocacy and action in order to start meeting the needs of the present, to secure the aspirations of our future.

Since 2017 our volunteers and members of Tru. have helped our vision come a step closer to realisation.

Today, you can offer assistance in helping us achieve this by becoming an advocate today.