Ellie Chivers tells us more about why the dairy industry is failing and the factors contributing to it's demise.
Photo by Josh Redd
Dairy companies are feeling the shift in consumer trends and paying the price for their unsustainable, and arguably unethical business models, with some of the biggest names in the industry filing for bankruptcy.
When you make your morning bowl of cereal, is it corn flakes or milk first? When you’re making a cuppa at teatime, is it milk before teabag or the other way around? And is it cow’s milk, or a milk alternative? If it’s the latter, whether that’s soya, oat, almond or coconut milk, you’re not the only one. In fact, a lack of demand for real milk has caused the demise of a number of America’s dairy companies.
The Death of Dairy
Founded in 1925, Dean Foods was the largest dairy company in the USA, with 66 manufacturing facilities operating in 32 states, distributing produce around every state in America. In November 2019, it filed for bankruptcy.It's blaming a drop in milk consumption across America.
In 2014, data from the USDA revealed the amount of whole milk drunk per capita in the country had fallen 78% since 1970, which equates to Americans drinking less than 0.24 cups a day compared to 1.1 nearly 50 years ago.