“Our task must be to free ourselves... by widening our circle of compassion to embrace all living creatures and the whole of nature and its beauty." 

- Albert Einstein


We're a not-for-profit initiative advocating for topics that matter whilst innovating wider socio-ethical impact, planetary change and acknowledgement. 


We raise awareness for topics such as; sustainability, science, sentience, nature, environment, health, nutrition, mental health, mindfulness and more.


In recent times, we have faced challenges unlike any in recorded human history, and as a collective are now faced with humanity's cumulative mistakes inherited from many generations.

The time for change is now. It is now time to acknowledge and adapt to a better, fairer and more sustainable way of living.

Founder | Ellis Jackson

Editor | Kate Byng-Hall

The Major Environmental Initiative for Transport by UK Government

Updated: Jun 16, 2020

Ben Dolbear takes an early look at the under-reported publication of the new UK initiative that sets to see major changes to our transport network. | Innovation and Sustainability

Photo by Yoss Cinematic

In a landmark report on carbon emissions, Transport Secretary Grant Shapps has said that our first port of call for travelling in the near future will be a 'cost-effective and coherent public transport network', rather than our cars.

The 80-page document that has left climate advocates astounded, titled 'Decarbonising Transport: Setting the Challenge', sets out ambitious plans for achieving a net-zero economy in the UK. One such measure being proposed is that all personal vehicles will be carbon neutral, with technological advancements, 'including new modes of transport and mobility innovation', leading to changes in the way such vehicles are used.

Too Little, Too Late?

Despite the move in June 2019 by the UK Government to become the first major global economy to be net-zero greenhouse gas emissions by 2050, advocates have highlighted the urgency of the climate crisis which will not wait until 2050 to have a drastic impact on the way we live our lives. Some have even warned that the Conservative government could exploit the use of international carbon credits to shift the burden of emissions abroad.

The biggest headline of the report comes in its Foreword, in which the minister writes that:

'Public transport and active travel will be the natural first choice for our daily activities. We will use our cars less and be able to rely on a convenient, cost-effective and coherent public transport network'.

Cycling campaigner Roger Geffen reacted to the release of the report, telling the BBC that, 'Grant Shapps [is] the first government minister in the UK to talk about traffic reduction since John Prescott tried (and failed) to achieve this aim in the late 1990s. There are some holes in the document, but it suggests that the government really does seem to be taking climate change seriously'.

But campaigners are worried about the lack of clear action on aviation pollution, which the industry claims can be solved through technology, something doubted by environmentalists.

A New Role for Rail

Much of the document, released on 27th March, 2020, focuses on passenger rail to alleviate the commuter impact on the fastening pace of climate change. It emphasises that travelling by train is, 'a relatively low-carbon form of transport, and is one of the most efficient ways of moving high volumes of people into city centres', pointing out that last year passenger figures rose to a record of 1.759 billion journeys. It is hoped that further public investment in the sector will enhance the accessibility of such a mode of travel.

The Department of Transport admits that there is, 'considerable uncertainty' over the future of transport emissions, but hopes that a combination of changing consumer behaviour, technological advancements, and an injection of public funds will set the UK on the right trajectory to achieving net-zero in the coming decades.

We advocate for societal-ethical journalism and change, acknowledging topics that matter. Covering sustainability, climate change, environmental, nature, health, nutrition, mental health, mindfulness, sentience, science and ethical consciousness. A charitable initiative funded by readers like you. | To advocate for a better tomorrow, consider joining for £1 today.




Name: The Truprint Group  Account: 37701460   

Sort code: 30-90-89

or PayPal

Our mission is to help society stay informed and much more

All proceeds generated go towards not-for-profit projects and initiatives

Our volunteers care about supporting 

people and the planet

Stay informed by subscribing today.

By subscribing, you're agreeing to our privacy policy.

Based in

Powered by advocates

  • Spotify
  • Twitter
  • White Facebook Icon
  • White Instagram Icon
  • White LinkedIn Icon

The informative hub for socio-ethical impact and acknowledgement.

Photo by Marina Vitale

Read. Listen. Advocate.

The Truprint Group ©

27 Old Gloucester Street, London, United Kingdom, WC1N 3AX 

Created by Tru. ©

Terms of Use & Privacy Policy

Company Number: 11188091

Terms, Conditions and Policies.

  • White Spotify Icon
  • White Facebook Icon
  • White Instagram Icon
  • White LinkedIn Icon
  • White Pinterest Icon


We are a project and trademark of The Truprint Group a Community Interest Company | CIC.