“Our task must be to free ourselves... by widening our circle of compassion to embrace all living creatures and the whole of nature and its beauty." 

- Albert Einstein


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In recent times, we have faced challenges unlike any in recorded human history, and as a collective are now faced with humanity's cumulative mistakes inherited from many generations.

The time for change is now. It is now time to acknowledge and adapt to a better, fairer and more sustainable way of living.

Founder | Ellis Jackson

Editor | Kate Byng-Hall

12 Years To Change A Fragile Future

Updated: Jul 31, 2019

By Shaun Britton

A Damning Assessment of our Impact on the Planet

Photo by Akil Mazumder

A recent report from the WWF reveals we have decimated almost 60% of wildlife since the 1970s. It carries a stark warning for the future, and it isn't alone. In an age bombarded by damning  ecological revelations of our global footprint, could a change in the way we approach animals and nature be our salvation?

Crisis Of Our Time: 12 Years To Change Course.

2018’s ‘Living Planet Report’ from the WWF, follows swiftly in the footsteps of the UN’s IPCC    report, another startling proclamation that we have only 12 years to curb our climate levels and   prevent catastrophe.

As the executive summary in the WWF report concludes: “We are the first generation that has a clear picture of the value of nature and our impact on it. We may be the last that can take action to reverse this trend”.

Like characters in a dystopian science fiction novel, we find ourselves peering over the horizon to a future unable to sustain us, and the beings with which we share this delicate world. 

The message seems clear; if we are to continue, we cannot continue as we are. The causes for this decimation are laid firmly at the feet of humanity in the WWF report, with over-exploitation, agriculture and land conversion the prime culprits.

Damage Causing Diets And The Road To Repair

Perhaps the most unsettling example of the impact of over-exploitation and agriculture are our food systems.

A 2012 assessment found that the average water footprint per calorie for beef is 20 times larger than for cereals and starchy roots, whilst the global water footprint of cheese was reported at 5060 litres per kilogram.(3) 56 billion animals are killed annually in our food systems (4), and some     organisations quote that even higher. At such a critical point in history, food systems with compassion and responsibility at their heart are vital. According to Joseph Poore, author of a recent study published in the journal Science, the answer could be as simple as changing our shopping lists — “A vegan diet is probably the single biggest way to reduce your impact on planet Earth, not just greenhouse gases, but global acidification, eutrophication, land use and water use”.

A New Relationship With Nature

Biodiversity’s modus operandi is interdependency, not sovereignty. The biodiversity we threaten operates like the seemingly independent yet congruent parts of a symphony. Pollination, for        instance, directly affects the yield of 75% of crops globally, and without our pollinators, such as bees and butterflies, 5 to 8% of crop production would be lost. To recover it we would need an area of land higher than the current land used for agriculture, according to a Cambridge study.

More than being a purely ecological issue, biodiversity and our balance within it, is about how we see our fellow creatures and ourselves in the surrounding natural tapestry. Disconnection and    entitlement will always naturally take hold of reverence and gratitude. Conservation naturally follows compassion, as we rarely seek to decimate what we treasure. Seeing the planet as a relative, rather than solely as a resource, may well halt us from letting slip through our fingers what is essential now to our survival and so nearly lost to us; harmony with nature. | Tru.🌱

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1.) WWF. 2018. Living Planet Report - 2018: Aiming Higher.

Grooten, M. And Almond, R.E.A.(Eds) WWF, Gland, Switzerland

2.)IPCC, 2018: Summary for Policymakers. In: Global warming of 1.5°C. An IPCC 

Special Report on the impacts of global warming of 1.5°C above pre-industrial 

levels and related global greenhouse gas emission pathways, in the context of 

strengthening the global response to the threat of climate change, sustainable 

development, and efforts to eradicate poverty [V. Masson-Delmotte, P. Zhai, H. O. 

Pörtner, D. Roberts, J. Skea, P.R. Shukla, A. Pirani, W. Moufouma-Okia, C. Péan, 

R. Pidcock, S. Connors, J. B. R. Matthews, Y. Chen, X. Zhou, M. I. Gomis, E. 

Lonnoy, T. Maycock, M. Tignor, T. Waterfield (eds.)]. World Meteorological 

Organization, Geneva, Switzerland, 32 pp

3.)Ecosystems, 2012, Volume 15, Number 3, Page 401

Mesfin M. Mekonnen, Arjen Y. Hoekstra 4.) Gowri Koneswaran, Danielle Nierenberg Environ Health Perspect. 2008 May; 116(5): 578–582. Published online 2008 Jan 31. doi: 10.1289/ehp.11034 5.)THE GUARDIAN; Avoiding meat and dairy is ‘single biggest way’ to reduce your impact on Earth; [online]; 31/05/18; accessed Dec 2018; ment/2018/may/31/avoiding-meat-and-dairy-is-single-biggest-way-to-reduce-your-im

pact-on-earth; 6.)Cambridge Institute for Sustainability Leadership, Fauna & Flora International, University of East Anglia, & UNEP-WCMC (2017) The pollination deficit: Towards supply chain re

silience in the face of pollinator decline. UNEP-WCMC, Cambridge, UK, 42




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