Writer Katie Byng-Hall looks at the real moral and environmental impact of fashion and what some retailers are doing about it.
Photo by Hannah Morgan
Fashion is an integral part of modern life for many people, which means that buying clothes continually to keep up with trends is key.
This can be summed up in the term ‘fast fashion’, namely cheap, fashionable clothing available on the high street, inspired by catwalks and celebrity fashion, and updated non-stop. This trend leads to approximately 350,000 tonnes of clothing being thrown into landfill annually as garments are constantly replaced.
The top high-street brands now typically have 52 ‘micro-seasons’ annually based on current trends. For example, Topshop releases 400 new styles on their website every week. This fast turn-around means that the products are often poorly made from low-quality materials which are harmful to the environment.
Today’s consumerist fashion culture is concerning not only for our pockets, but also for the planet.