Written and interviewed by Hannah Johnstone - Ethical Journalist
Our society is experiencing a consumerist pandemic - fast fashion. Organisations such as Missguided and Pretty Little Thing are at the forefront of this, flogging cheap and poor quality items to consumers concerned only with the next big trend. As a result, an endless cycle of throwing away old garments to accommodate new ones begins.
Statistics show that the average number of times an item is worn before being disposed of has decreased by 36% in the last 15 years.
It is also reported that more than half of fast fashion products are thrown away within under a year. (source: Ellen Macarthur foundation). Statistics such as these have come to light in recent years, inspiring organisations such as the Tiny Flea to recycle their clothes and advocate good quality sustainable fashion.
The Tiny Flea are a group who buy good quality vintage clothing and resell it at an affordable price. They condemn the unfair labour and waste that comes with fast fashion, fighting for a more sustainable fashion industry.